Apple has entered preliminary discussions with Google to integrate the tech giant’s Gemini AI into its Siri voice assistant, Bloomberg reported. The talks aim to develop a custom AI model that could power a redesigned Siri, potentially launching next year.
Following the news, shares of both Apple and Alphabet saw extended gains in afternoon trading, reflecting investor optimism. The potential collaboration highlights a growing trend among tech giants to combine AI innovation with existing consumer platforms.
Neither Apple nor Alphabet immediately responded to Reuters’ requests for comment regarding the early-stage discussions or project timeline. The move could signal a significant shift in how Siri competes with other AI-driven virtual assistants in the market.
Analysts suggest that leveraging Google’s AI technology may allow Apple to enhance Siri’s understanding, responsiveness, and overall user experience. Bloomberg’s report cited sources familiar with the matter, emphasising that negotiations are still in their early stages and subject to change.
Investors will likely watch closely as any confirmation could influence stock performance and shape competition in the voice assistant sector. If finalised, the partnership could mark a rare collaboration between two industry leaders traditionally seen as fierce rivals in technology development.