Kenya launched a nationwide voter registration drive on Monday, aiming to engage young citizens ahead of next year’s general election.
The campaign comes after June 2024 protests led by Gen Z erupted over tax hikes, corruption, and rights abuses, leaving more than 100 dead.
Many youths remain disillusioned with President William Ruto’s administration, which promised to uplift young people but struggled to deliver tangible results.
“People are suffering, people are dying. Money is just getting lost out of thin air,” said 21-year-old Mark Kipchumba, a first-time voter.
The 30-day drive by the Independent Electoral and Boundaries Commission targets 2.5 million new registrants in its first phase, mostly young voters.
Overall, the commission hopes to add 6.3 million new voters before the 2026 election, with roughly 70 percent expected to be under 35.
Creative campaigns are mobilising youths, from TikTok reels to discounts for registered voters and a music concert requiring a voter’s card for entry.
Peter Mwangi, 22, said he joined the drive for the hope the card represents for the future of Kenya’s politics and society.
Activist Ademba Allans, 26, who leads the #NikoKadi campaign, said fighting apathy is the main challenge in engaging the country’s youthful population.
Kenya’s 2022 elections saw the lowest turnout in 15 years, with only 39.8 percent of youth registering, highlighting a persistent gap in political participation.
“I gave them an ultimatum. We cannot call for change if we are not willing to take part in the change,” said 22-year-old Velma Omondi.
The voter drive marks a cultural and political push by young Kenyans to claim a stronger voice in a system long dominated by older politicians.