Indian consumers and businesses are ramping up their boycott of Turkish goods, including chocolates, coffee, cosmetics, and clothing, in response to Turkey’s political stance in the ongoing India-Pakistan tensions.
The boycott comes after Turkish President Tayyip Erdogan voiced strong support for Pakistan following Indian military actions in Kashmir, which led to cross-border clashes. Erdogan’s backing of Pakistan has fueled public anger in India, prompting both small grocery stores and major retailers to sever ties with Turkish products.
On Monday, the All India Consumer Products Distributors Federation (AICPDF), representing 13 million grocery stores, announced an “indefinite and total boycott” of all Turkish goods, including popular items such as chocolates, wafers, jams, and skincare products.
In the fashion sector, online retailers have followed suit. Websites like Myntra (owned by Flipkart) and Reliance’s AJIO removed Turkish brands from their listings, citing “national interest” and “national sentiments.” Brands such as Trendyol, LC Waikiki, Mavi, and Koton were among those removed.
Although the Indian government has not imposed a formal ban on Turkish goods, the consumer-led boycott is making an impact. The AICPDF’s decision is expected to affect around 20 billion rupees ($234 million) in food product sales, with Turkish apparel imports worth $81 million in the previous year.
Indian officials are also considering further measures. Sukhvinder Singh Sukhu, chief minister of Himachal Pradesh, announced plans to ask for a ban on Turkish apple imports, which amounted to $60 million last year.
The boycott is not limited to retail goods. Flipkart recently suspended travel bookings to Turkey, citing national interests. Meanwhile, Air India has reportedly urged Indian officials to block IndiGo’s partnership with Turkish Airlines, citing both business concerns and security risks linked to Ankara’s political stance.